02 / Benchmark Report
Creator Rate Benchmark Report
Aggregate sponsored-content rate benchmarks by niche, updated as new data arrives.
| Niche | Data Points | Median Rate | Range |
|---|---|---|---|
| Finance & Business | 20 | $3,600 | $24 - $160,000 |
| B2B SaaS | 20 | $3,375 | $22 - $150,000 |
| Beauty & Skincare | 20 | $2,588 | $17 - $115,000 |
| Fashion | 20 | $2,588 | $17 - $115,000 |
| Fitness & Health | 20 | $2,475 | $16 - $110,000 |
| Food & Cooking | 20 | $2,250 | $15 - $100,000 |
| Travel | 20 | $2,250 | $15 - $100,000 |
| General Lifestyle | 20 | $2,250 | $15 - $100,000 |
| Tech & Software | 20 | $2,138 | $14 - $95,000 |
| Gaming | 20 | $1,845 | $12 - $82,000 |